700,000 books reach 100,000 children in Romania, ordered over WhatsApp

Arino One and Infobip built the WhatsApp flow Sinapsis uses to reach 35,000+ teachers and deliver 700,000 books to 100,000 children.

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The story

Companies come to us running processes they've refined for years, and they don't want to tear that up to fit someone else's software. Most WhatsApp platforms on the market are rigid SaaS products: you adapt your workflow to their flows, their automations, their limits — not the other way around.

For a business with a decade of operations behind it, that trade-off doesn't work. Their process is the thing that actually runs the business, and it's specific to them: how orders move, how staff work a queue, how records get kept. Bolting that onto a generic chat tool means rebuilding years of process around software that wasn't built for it.

So we don't sell a fixed product — we build an owned instance around the client's existing process, and wrap WhatsApp messaging (via Infobip) around how they already work. Sinapsis kept their own custom flows and automations; we supplied the instance, the messaging infrastructure, and the certifications underneath them.

“"We didn't ask Sinapsis to change how they work. We adapted their existing workflow onto WhatsApp, so they kept their business and gained a solution."”

Brian Pike, Director

Arino One · Dublin, Ireland

Client project

Book ordering & delivery on WhatsApp

Delivered for Sinapsis Publishing SRL.

What the client needed

Sinapsis needed to reach over 35,000 teachers across Romania to get 700,000 books into the hands of 100,000 children, without relying on paper forms printed, collected by hand and re-keyed one at a time.

The outcome

A WhatsApp-first ordering flow built on Lovable, run day-to-day through Arino One and delivered at scale via Infobip — now moving 700,000 books to 100,000 children a year with zero paper forms.

35,000+

Teachers

100,000+

Students

700,000+

Books Delivered

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About us

We help organisations transform applications built with Lovable into secure, production-ready conversational solutions by adding the enterprise capabilities required to operate at scale.

While Lovable enables rapid application development and Infobip powers global communication channels, Arino bridges both ecosystems with workflow orchestration, AI agent governance, identity and access management, compliance, customer data management, and deep integrations with enterprise platforms including Salesforce, Microsoft Dynamics, SAP, and HubSpot.

Our platform enables businesses to launch AI-powered customer experiences across WhatsApp, SMS, Voice, Email, and RCS without compromising security, governance, or operational control.

Designed for regulated and enterprise environments, Arino One automatically provisions dedicated, GDPR-compliant customer environments in under 48 hours, allowing organisations to move from prototype to production with confidence.

Whether you're building customer support, sales automation, employee services, healthcare engagement, logistics operations, or real estate solutions, Arino provides the operational infrastructure that turns AI applications into enterprise-ready conversational platforms.