Global Web Apps & SaaS MVPs Without Agency Markups

London based Lovable Champion building fast web apps & SaaS MVPs globally. No $10k agency markup.

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Hire SImon Wilson (Simgela) - Freelancer

The story

Before I built digital products, I was a business owner with a simple goal: I needed a website that worked. What I found in the market was staggering. Traditional agencies were quoting $10k to $20k for basic features, burying straightforward requirements under jargon, bloated teams, and slow, outdated processes. The value simply didn't match the price. I knew there had to be a more transparent way for businesses to launch powerful web products without getting overcharged.

That frustration sparked the creation of Simgela.

Determined to redefine how web platforms are built, I mastered modern, AI-assisted development tools. Discovering Lovable changed everything. It allowed me to build full-featured SaaS MVPs, client portals, and high-converting web applications in days instead of months, all while maintaining complete custom design, high security, and clean, scalable logic.

Today, operating out of London, Simgela delivers high-performance digital products to clients worldwide. As a Certified Lovable Champion and Certified Website Builder, I blend deep technical execution with clear, founder-to-founder communication. You deal with me directly, with no account managers or hidden markups.

To make global collaboration effortless, Simgela offers multi-currency billing and hands-on support from draft to deployment and beyond. Simgela exists to dismantle overpriced agency models by delivering fast, reliable, and highly capable web products that drive real business results.

“skip pedantic rules. Launch full platforms in days. Code isn't art it's leverage.”

Simon Wilson, Full-Stack AI Developer

SImon Wilson (Simgela) - Freelancer · London, , United Kingdom

Client project

A complete digital transformation

Delivered for Dúlra Cill Dara.

What the client needed

The client needed a modern sales and marketing website that showcased their courses and events, with seamless integration into their existing booking engine.

The outcome

An all-in-one digital platform combining the website, bookings, payments and marketing, making it easier to sell courses and events, manage customers and grow the business.

$10k +

Bookings In First Month

100%

Customer Retention

Order Abandonment

Want a build like this?

Hire SImon Wilson (Simgela) - Freelancer

About us

I design and build fast, highly capable web applications and custom sites using Lovable, turning complex ideas into production-ready digital products for clients worldwide.

Based in London, UK, I work with businesses across the globe, offering flexible billing in multi-currency to make international collaboration seamless. As an official Lovable Champion and Certified Website Builder, I leverage advanced AI-driven development to build full-featured SaaS MVPs, client portals, and high-converting web platforms at a fraction of traditional agency timelines without compromising on performance, security, or bespoke design. Every project is mobile-first, fully responsive, and structured with clean, scalable logic so your product effortlessly grows alongside your business.

Working with me means a direct, highly collaborative partnership from initial concept through deployment. You deal with me directly from day one no account managers or communication bottlenecks. We map out your goals, refine the user experience, and rapidly iterate on live, working prototypes so you can test, provide feedback, and see continuous progress in real time.

Beyond launch, I stick around to ensure your platform remains fast, secure, and effortlessly maintained. If you want a technically skilled, certified partner who can rapidly transform your vision into a sharp, reliable digital product, let’s connect and bring your project to life.