From digital marketing pain points to high-impact internal tools

Searchmind is an award-winning digital marketing agency in Aarhus. 40+ specialists help 150+ Danish and international companies create measurable growth.

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The story

Technical SEO covers a lot of ground, and not every specialist can be expected to master every task. One recurring challenge for us was creating and structuring schema markup correctly and efficiently for different clients.

Solving the same problem from scratch again and again takes time, creates unnecessary complexity and makes it harder to work consistently across the team. We saw an opportunity to turn that repeated challenge into an internal tool instead.

We built a dynamic schema database and structure generator that turns our SEO knowledge into a repeatable workflow. Today, we can create structured schema markup for new clients faster, more consistently and with far less manual work.

“Turning our own software ideas into real tools has made our workflows faster, smarter and more efficient than we expected.”

Alexander Achenza, SEO Tech Lead

Searchmind · Aarhus, Denmark

Client project

Schema Markup Directory

Delivered for Internal use.

What the client needed

Most of our marketing clients run on Shopify, so we needed a faster way to create reliable schema for that ecosystem. At the same time, the tool had to support manual generators and website scraping for clients on other platforms.

The outcome

We built one internal schema platform for Shopify Liquid, manual JSON-LD generation and website scraping. It lets our team create consistent markup faster across different clients, platforms and use cases, with less manual coding.

Core workflows in one

25+

Reusable schema generators

80%

Less time spent coding

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About us

Searchmind is a globally awarded performance marketing agency based in Aarhus, Denmark. Since 2016, our 40+ specialists have helped 150+ Danish and international brands, retailers and e-commerce businesses grow through SEO, PPC, Paid Social, Marketing Automation, web development, content and AI. Our advice is data-driven, business-focused and honest — with a dedicated team behind every client. Minding people. Minding business.