Estro: turning client priorities into digital products with Lovable

We listen first, then build. Estro combines Lovable with AI and engineering expertise to create digital products shaped around the people who use them.

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The story

At Estro, our work starts with a conversation: what is slowing your team down, what matters to your customers, and what would make everyday work easier?

We are an AI and software studio based in Genoa, Italy. We help organisations turn those answers into useful digital products, from internal tools and customer portals to platforms that bring AI into everyday workflows.

Lovable helps us bring ideas into the conversation earlier. Making a product tangible gives clients something to explore, question and improve together. That shared understanding helps shape what we build next.

Our role connects this collaborative process with the engineering needed to support a working product. We combine Lovable with custom backends, APIs, cloud infrastructure and AI integrations, bringing in our expertise in data science, security and production deployment as the project requires.

Throughout the process, we work closely with the client's team, keeping their priorities at the centre of technical decisions. We want the people using the product to recognise their needs in what we deliver—and feel confident making it part of their work.

“The best starting point is listening. Once we understand what matters to a client, we can turn that understanding into something they can use, test and help shape. That is where Lovable fits into the way we work. ”

Lorenzo Daidone, CEO

Estro · Milano, Italy

Client project

Opera - AI Business Workspace

Delivered for Internal showcase.

What the client needed

We designed this concept around a common business need: connecting client requests, project delivery and administration, with AI assistance to interpret information, prepare next steps and support decisions.

The outcome

The demo shows how AI can reduce manual work, align teams and flag issues early—helping turn client requests into completed work.

Want a build like this?

Hire Estro

About us

Estro is an AI and software studio based in Italy. We start by listening: understanding each client’s goals, priorities, and the real needs behind their request. Where technology can make a meaningful difference, we translate those needs into simple and effective digital solutions—from internal tools and client portals to AI-powered platforms.

Lovable helps us move quickly from ideas to working products. When a project requires more, we extend it with custom backends, APIs, cloud infrastructure, and AI integrations.

Our strength lies in combining a deeply client-centered approach with expertise in data science, automation, security, and production deployment. We work alongside our clients from discovery to launch, building useful and maintainable solutions genuinely shaped around the people who use them.